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Cycling to work for improved productivity and well-being
In today’s discourse a topic of sustainable transport is a frequent one. Companies are eager to implement new ways of decreasing their carbon footprint, but they often overlook the things that are not intuitive on first sight but can have a big impact on the overall sustainability of the company. One such thing is promoting cycling as a substitute for a “normal” car commute.
Promoting cycling to work offers companies a multitude of benefits, including enhanced employee health, increased productivity, cost savings, and a positive corporate image. Investing in cycling initiatives not only fosters a healthier workforce but also aligns with sustainability goals and can, despite the popular belief, lead to economic returns.
Companies should also consider transport culture. In some regions cycling is seen as normal while in others not so much. While some might associate cycling to work to “tech bros” or “hippies” this image can, with time, be changed.
Benefits of Promoting Cycling to Work
Encouraging employees to cycle to work can lead to substantial health improvements. Regular physical activity, such as cycling, is associated with a lower risk of mortality from any cause, as well as a reduced incidence of cardiovascular diseases and type 2 diabetes. A narrative review highlighted that participation in cycling is linked to these health benefits, emphasizing the importance of regular physical activity for disease prevention.
To quote the authors from a large longitudinal study where the target group were pedestrian and cyclist commuters: “Compared with non-active commuting, cyclist commuting was associated with lower all-cause mortality risk, lower risk of any hospitalisation, lower risk of cardiovascular disease (CVD) hospitalisation and of having a CVD prescription, lower risk of cancer mortality and cancer hospitalisation, and lower risk of having a prescription for mental health problems….”.
Healthier employees are also generally more productive and have lower rates of absenteeism. A study examining the impact of active commuting found that cycling to work is associated with reduced absence due to sickness. The research indicated that the more frequently individuals cycled and the longer the distance traveled, the lower their absenteeism rates. This suggests that promoting cycling can lead to a more present and efficient workforce.
When looking things through the lens of cutting costs, implementing cycling programs can result in financial benefits for companies. Reducing the demand for car parking spaces lowers infrastructure and maintenance costs. While establishing bike facilities requires initial investment, the long-term savings can be considerable. Additionally, promoting cycling can decrease healthcare costs due to a healthier workforce.
Demonstrating commitment to employee well-being and environmental sustainability also enhances a company’s reputation. Such initiatives can make the organization more attractive to potential employees who prioritize health and corporate responsibility. A positive corporate image can also strengthen relationships with clients and partners, further benefiting the business.
How can companies promote cycling to work?
Promoting cycling among employees requires a multifaceted approach that addresses infrastructure, incentives, cultural support, and practical resources:
Provision of Essential Facilities
Establishing secure and convenient infrastructure is fundamental to encouraging employees to cycle to work. Secure bike parking facilities, such as locked enclosures or indoor storage areas, alleviate concerns about theft and provide peace of mind for cyclists. Additionally, providing changing rooms equipped with showers allows employees to freshen up upon arrival, making cycling a more viable and appealing option. The availability of such facilities has been shown to significantly influence an individual’s decision to commute by bicycle as seen in the Moray House PhD thesis on the subject
Implementation of Incentive Programs
Incentive programs can effectively motivate employees to choose cycling over other modes of transport. Financial incentives, such as subsidies for purchasing bicycles or cycling gear, reduce the economic barriers associated with cycling. Recognition programs that reward regular cyclists with benefits or public acknowledgement can also foster a culture of cycling within the organization. Studies such as the one by Debuy et al. have demonstrated that such interventions, including cycling contests and reward systems, lead to increased commuter cycling among employees.
Fostering a Supportive Culture
Creating an organizational culture that supports and encourages cycling is crucial. Leadership engagement plays a pivotal role; when company leaders actively participate in and promote cycling initiatives, it sets a positive example and encourages wider employee involvement. Organizing events such as “Bike to Work” days or cycling challenges can build a sense of community and motivate employees to participate. Research such as the one by N. Page and V. Nilsson indicates that workplace interventions promoting active commuting can lead to improved employee well-being and organizational behaviour.
Offering Bike-Sharing Options and On-Site Maintenance Services
Providing practical resources, such as a fleet of company-owned bicycles, ensures that all employees have access to bikes, even if they do not own one personally. This can be particularly beneficial for short trips during the workday or for those considering transitioning to cycling commutes. On-site maintenance services, including regular bike check-ups and repair workshops, help maintain the safety and functionality of bicycles, reducing barriers to regular use. The presence of such support services has been associated with increased cycling participation among employees.
In conclusion, promoting cycling to work is a strategic decision that offers numerous advantages for companies and employees.
By implementing supportive measures and fostering a bike-friendly culture, businesses can enhance employee well-being, achieve cost savings, and bolster their sustainability efforts, leading to a more dynamic and responsible organization.
Learn how to make the first step by joining one of RIS ECOMOVE courses!
